Shakira and Jennifer Lopez were not paid for their controversial halftime performance at Super Bowl LIV, but the appearance could still prove lucrative for the superstar singers.
The NFL never pays the halftime show performers an appearance fee, though it covers the estimated $10 million in expenses to stage the massive performance, including union scale for crew.
However, artists still jump at the chance to perform at the Super Bowl, which boosts their visibility and essentially serves as a massive commercial for their music.
According to Billboard, combined music sales for Shakira and J-Lo rose 843% in the day following their performance.
Combined music sales for Shakira and J-Lo rose 843% in the day following their performance
The NFL never pays the halftime show performers an appearance fee, though it covers the estimated $10 million in expenses to stage the massive performance
Shakira’s Whenever, Wherever was released 19 years ago but shot to the top of the iTunes Top 100 chart on Tuesday.
It’s a better chart position for the song than when it was originally released, when it peaked at number six on the Billboard charts in the early 2000s.
Joining it in the top ten this week were the Colombian singer’s other former hits Hips Don’t Lie (#3), Waka Waka (#5) She Wolf (#8).
Shakira also capitalized on the Super Bowl buzz by announcing on Monday that she would be embarking on a world concert tour in 2012.
As for Lopez, her collected songs sold 8,000 downloads on February 2, up 800% from a little under 1,000 sold on February 1, according to Billboard.
US singer Jennifer Lopez (R) and Colombian singer Shakira (L) perform during the halftime show of Super Bowl LIV between the Kansas City Chiefs and the San Francisco 49ers
Shakira and Jennifer Lopez perform onstage during the Pepsi Super Bowl LIV Halftime Show
On Sunday night, Shakira took the stage in Miami to perform a medley of her hits for in a raunchy performance.
Shakira belted out Waka Waka, Hips Don’t Lie, and Whenever, Wherever, among others.
After her set, Jennifer Lopez, 50, performed, and she later joined the star on the stage to close the show.
However not everyone approved, with some, including DailyMail.com’s Piers Morgan, slamming the sexy performances as ‘totally inappropriate for a massive TV audience including millions of children’.
Shakira’s performance included belly dancing and what appeared to be a mock bondage scene, while Lopez twirled on a stripper pole in a flesh-colored bodysuit.
Shakira’s performance included belly dancing and what appeared to be a mock bondage scene
Lopez twirled on a stripper pole in a flesh-colored bodysuit, sparking controversy
Christian evangelist Franklin Graham slammed the halftime show and the NFL for ‘showing young girls that sexual exploitation of women is okay’.
In a Facebook post that has more than 110,000 shares, Graham wrote that the performance is evident that the ‘moral decency’ on television is ‘disappearing before our eyes’.
‘I don’t expect the world to act like the church, but our country has had a sense of moral decency on prime time television in order to protect children. We see that disappearing before our eyes,’ Graham wrote.
‘It was demonstrated tonight in the Pepsi Super Bowl Halftime Show—with millions of children watching,’ he wrote.
